The Korea Handball Federation (hereinafter referred to as the Federation) announced on the 6th that it has signed a contract to sponsor Shinhan SOL Pay 24-25 Handball H League with Genesis BBQ Group (Chairman Yoon Hong-geun), Korea’s largest chicken franchise.
Through this sponsorship contract, the federation will operate the “BBQ Zone” on the first floor of the Olympic Park handball stadium during the H League Seoul game and provide BBQ gift certificates to visitors.
Visitors who have reserved seats in the “BBQ Zone,” a specialized seat, will be provided with two BBQ gift certificates worth 9,000 won per person.
The H League Seoul game will be held from the 21st to March 2nd, and from April 11th to April 27th, and the “BBQ Zone” will be operated with a total of 69 seats. The price of tickets based on the weekend’s game was set at 15,000 won.
“We will spare no support for the H-League to develop further while improving the skills of H-League players by revitalizing the handball event and increasing public interest,” said BBQ Director Lee Dong-young, who attended the sponsorship agreement ceremony.
“We are happy to be with BBQ, Korea’s leading chicken brand, in the H League, which aims to operate fan-oriented,” said Oh Ja-wang, secretary-general of the Korea Handball Federation. “We will try to create a more satisfying viewing environment for fans through the BBQ zone and provide a better viewing experience.”
The Korea Handball Federation is strengthening its Fan-First operation policy during the H-League this season. The seats on the first floor of the Olympic Park handball stadium are made up of premium seats and various specialized brand zones, and in addition to the ‘BBQ Zone’, the ‘Players Zone’ and the ‘Gatorade Zone’ will be operated to provide a special experience to fans visiting the stadium.
Through this sponsorship contract, handball fans can enjoy the game with richer benefits, and it is expected to have a positive impact on the success of the H League.
[Kim Yongpil, MK Sports Reporter]
